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UO Co., Ltd.UO CO., LTD.
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KOBE, JAPAN EST. 2018

Closer to everyday life
Bringing value.

Drawing on our e-commerce operations and product development expertise, we bring new color to everyday life. We combine over 10 years of hands-on e-commerce know-how with in-house AI technology and a strong supply-chain foundation.

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JPY 300 millionAnnual revenue (FY2025)
JPY 100 million2021 single-store sales
2015→2018Founded / Incorporated
BUSINESS AREAS04
01Smartphone Accessories BusinessA strong supply chain and in-house warehouse and logistics foundation supporting all device models.02Foods & Global Specialty Products (国内産屋)Discovering agricultural products and specialties in Japan and abroad, then distributing them through our supply chain.03AI & Systems DevelopmentDevelopment and operation of software for office management, WMS, and e-commerce automation.04B2B Wholesale & Japan-China TradeWholesale for major Kanto variety stores and two-way Japan-China trade and agency services.
SALES CHANNELS
Rakuten IchibaAmazonMercariQoo10au PAY MarketTemuAlibaba (China)
1 millionManaged inventory scale (SKU)
20Employees
4.59Average review rating
16,755Number of reviews
31stRakuten Ichiba among all stores (past result)
7Main e-commerce channels (Rakuten, Amazon, Mercari, and more)

Average review rating and review count are based on public information for Rakuten Ichiba stores as of March 31, 2026.

The 2021 sales and Rakuten Ichiba ranking reflect past achievements.

BUSINESS AREAS

Four pillars,
expanding across business areas.

We operate across four core business pillars, expanding from smartphone accessories into foods, technology, and B2B trade.

01CORE BUSINESS

Smartphone Accessories Business

We develop multiple in-house brands, including “3911”, around customer needs. Our integrated system covers planning, development, precision processing, inventory management at our Kobe warehouse, and logistics, enabling fast and stable delivery.

Multi-device support1 million SKU inventoryLarge Kobe warehouseSmall lots from one unit
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02SINCE 2024

Foods & Global Specialty Products (国内産屋)

Since 2024, we have developed a new foods business. We discover valuable agricultural products and specialties in Japan and abroad, building a strong independent supply chain across Europe, Australia, China, and Taiwan.

国内産屋Launched in 2024Trademark registered Jul 2024 / acquired Feb 2025
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03SINCE 2025

AI & Systems Development

We develop and operate AI-enabled software for office management, WMS, and e-commerce automation. After validating it through our own operations, we plan to offer practical solutions that improve productivity across e-commerce and trade.

Office ManagementWMSE-commerce automation
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04SINCE 2026

B2B Wholesale & Japan-China Trade

Since 2026, we have expanded wholesale to major Kanto variety stores while promoting two-way Japan-China trade. We also support overseas brands entering Japan and Japanese brands expanding abroad as a general agency.

Wholesale to major Kanto variety storesTwo-way tradeGeneral agency
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TECHNOLOGY

Cutting-edge AI solutions
born from real operations.

We develop and operate AI-enabled software for office management, WMS, and e-commerce automation, with future external deployment in mind.

In 2025, we completed implementation of in-house AI software integrating office, warehouse, and e-commerce operations, and launched a dedicated AI development division.

View Future Development
OFOffice ManagementIn-house software integrating internal operations, implemented in the field.
WMSWarehouse Management SystemThe foundation supporting inventory and logistics operations at our Kobe warehouse.
ECE-commerce AutomationOrganizing product information, improving pages, assisting customer support, and streamlining operations.
AGTBusiness Support Agent DevelopmentBuilding systems that support product understanding, inquiries, and workflow organization.

WHY UO

Why UO.

UO Co., Ltd. is chosen because product support capability, quality, and customer care work together. We have built trust through broad model support, careful processing, and long-term relationships.

REASON 01

Support for a wide range of models

We maintain our lineup and processing system to support a wide range of smartphone models, connecting material sourcing to processing so we can respond to diverse needs.

REASON 02

Quality for custom-made products

Skilled craftspeople carefully finish each item by hand, including detailed camera-hole processing. We balance ease of use with dependable quality.

REASON 03

Thoughtful customer care

We include handwritten letters and small gifts at shipment, creating an experience beyond fulfillment. This care leads to repeat purchases and high ratings.

CORE STRENGTHS / UO Co., Ltd.
Strong in-house supply chain and advanced quality managementProduct strength
Cutting-edge AI solutions born from real operationsTechnology strength
Outstanding online performance and OMO strategySales channel strength
Global professionals with diverse backgroundsPeople strength
Hospitality-driven customer experience (CRM)Customer care strength
Integrated e-commerce, product planning, processing, and wholesale structureBusiness structure strength

PERFORMANCE & CHANNELS

Sales performance and
operating foundation.

Since opening on Rakuten Ichiba in 2019, our stores have served many customers. We have built a foundation across multiple e-commerce channels in Japan and overseas.

MAIN RESULTS ／ Main Results
Store launchRakuten Ichiba, 2019
2021 sales (actual)JPY 100 million
Average review rating4.59
Number of reviews16,755
Rakuten Ichiba ranking (past result)31st among all stores

Average review rating and review count are based on public information for Rakuten Ichiba stores as of March 31, 2026.

View sales performance details
Rakuten Ichiba
3911十色生活
Amazon
UOWORLD
Mercari / Qoo10 / au PAY Market
All operated under the 3911 name
Cross-border Coordination
Product listings for ChinaProduction coordination with ChinaTemuAlibaba (China)

COMPANY

Company。

UO Co., Ltd. began its e-commerce business in 2015 with the aim of bringing a touch of the extraordinary to everyday items. Today, we have evolved beyond retail into an e-commerce solutions provider connecting Japan and China.

PROFILE ／ Basic Information
Company NameUO Co., Ltd.
Representative DirectorWang Kejing
Established2018
AddressNo.88 Building 2F, 2-23 Sugawara-dori, Nagata-ku, Kobe, Hyogo, Japan
Employees20
Annual RevenueJPY 300 million (FY2025)
Headquarters / FactoryKobe
Main Sales ChannelsRakuten Ichiba / Mercari / Amazon / au PAY Market / Qoo10 / Temu / Alibaba (China)
View Company Profile
UO Co., Ltd. Business structure image
We integrate e-commerce operations with product planning, processing, wholesale sales, and cross-border coordination.
HISTORY ／ History← Scroll horizontally →
2012Starting pointThe founder joined a smartphone accessories trading company and built the foundation of the Japan-China supply chain.
2013AccumulationJoined a major Rakuten Ichiba store and accumulated deep know-how in search algorithms and store operations.
2015Market entryOpened an online store and began selling fashionable custom-made smartphone cases.
2018IncorporationEstablished UO Co., Ltd. and began organized business expansion.
2019Multi-store expansionOpened 3911, 十色生活, and other stores on Rakuten Ichiba, forming a brand matrix.
2021BreakthroughA single store exceeded JPY 100 million in sales and reached 31st among all Rakuten stores.
2024DiversificationEntered the foods business and launched the 国内産屋 project, strengthening supplier development in Japan and China.
2025Year of technologyCompleted in-house development and field implementation of AI software integrating office, warehouse, and e-commerce operations.
2026All-channel expansionOfficially began B2B wholesale to major variety stores in Kanto, establishing an all-channel e-commerce solutions business.

MESSAGE

We want to bring a touch of the extraordinary
to the items people use every day.

From joining the e-commerce world in 2012 to launching a small online store in 2015, this idea has remained our unwavering starting point.

Even as technology makes e-commerce more efficient, we value human communication such as handwritten letters because customer smiles and better quality of life are the true purpose of our business.

Representative DirectorSignature of Wang Kejing
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Representative message image
What We Value Add the joy of choosing and a small sense of uniqueness to familiar products Build long-term customer relationships beyond product delivery Connect knowledge from real sales operations to future product development and business expansion.

CONTACT

We welcome consultations on
OEM, wholesale, and cross-border coordination.

Our main products are available from lots of one unit. We support Japanese, Chinese, and English, and propose a step-by-step approach from small-lot trials to ongoing deployment.

OEM / wholesale scope

ACCESS

Access

UO Co., Ltd.

No.88 Building 2F, 2-23 Sugawara-dori, Nagata-ku, Kobe, Hyogo, Japan

  • About 10 minutes on foot from JR Sanyo Main Line “Hyogo Station”
  • About 10 minutes on foot from Kobe Rapid Railway “Kosoku-Nagata Station”
  • By car: via National Route 2 from the Yanagihara exit of the Hanshin Expressway Kobe Line
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